OUR BRAND STORY

BECAUSE OF SIMILAR IDEAS.

Choosing 'Hotoo Fashion' as our brand name was because it's simple, easy to say, and somewhat cool. It resembles our team and also represents our products well. We are a small company primarily dealing in stainless steel and cubic zirconia jewelry. Our brand is still relatively young and doesn't have a fascinating story to tell yet. We've only shaped the character of Hotoo Fashion through years of hard work. Before establishing Hotoo Fashion, we operated as a small accessory workshop, providing product design and manufacturing services to other brands. Our experienced design team crafts unique and timeless products. Finally, in 2023, we made the decision to launch the Hotoo Fashion brand, aiming to embark on a growth journey together!

We believe in jewelry as an expression of self, and how you show up
in the world should have no limits.
That's why we work with master jewelers to create pieces that feel like you - to mear
what you want, wear how you want, and keep forever. Our jewelry is made to live in.
designed in-house with craftsmanship and responsible
sourcing at the cornerstone of it all.

WE HOPE WE CAN INSISTING DREAMING & TRYING!

Sticking to the original intention is the best interpretation of the product

Sticking to the original intention is the best interpretation of the product

At the heart of our products are dreams and hopes. When you wear it, it brings you not only beauty, but also a feeling of connection between the universe and human beings. It reminds you that no matter where you are, no matter how difficult the road ahead, you can follow your dreams and shine like a star.

At the heart of our products are dreams and hopes. When you wear it, it brings you not only beauty, but also a feeling of connection between the universe and human beings. It reminds you that no matter where you are, no matter how difficult the road ahead, you can follow your dreams and shine like a star.

  • Dares to dream. Dares try.
  • Dares to dream. Dares try.
  • Dares to dream. Dares try.
  • Dares to dream. Dares try.

I am Sara, the designer of HotooFashion. The jewelry pieces I aim to create go beyond being mere ornaments. I believe that each gemstone possesses its unique energy and story. I don't want to assign a specific meaning to each piece, as their true significance emerges only when they encounter the right person and unleash their energy. I hope that when people wear the jewelry I design, they can shine even brighter. My goal is to help empower more women to be confident, self-loving, and courageous in pursuing their dreams and realizing their true selves.

CONTINUE SHOPPING

Shop Last Minute Gifts
Best Sellers
Necklaces + Pendants
Earrings
Rings
Bracelets